Bayou® Rum is an all-American rum distilled in Lacassine, Louisiana. We were tasked with developing gift box concepts that would cater to both Bayou Spiced and Bayou Select. We needed to create an “institutional pack” that would stand out on the shelves or liquor stores and duty free. We needed to hit the mark on the following:
Communicate Premium + Craft: Pack must contain a 75cl of Spiced or Select; must evoke the feel of a premium but approachable gift that consumers will buy for themselves or for others.
Material Exploration: Metal, woodgrain texture, alligator skin, corrugated cardboard, glass.
Additional Highlights: Global projected target of 60,000 units for production (US and ROW). Pricing: $2-$5 per unit.