JEN GUZMÁN
CREATIVE DIRECTOR
Moodboard.
A natural linen look did justice to the already vibrant florals from the brand. “Uncork the Joy” was the best line for cross-seasonal use.
Detail shot of the case sleeve and header mechanical artwork.
Silk Scarf.
Cosmetic Pouch.
Hotel Slippers.
Soap.
Scented Candle.
Silk Scrunchie with Pouch.
We created sampling and content ideas to inspire and excite our cross functional teams. We specifically explored a partnership with luxury hotels to offer giveaways for brand visibility.
