Evan Williams wanted to stem away from the traditional Even Williams Egg Nog and Evan Williams Black Label and seize the opportunity to display the Evan Williams family of brands together reinforcing the brand messaging and key attributes. This show-stopping train display wasbe used used in Evan Williams’ markets across the country to drive holiday business.
These floor displays highlight the simple, southern Peach Perfect taste of Evan Williams Peach. Goal was to draw positive attention to the brand and increase consumer pull during the spring season. Concepts are inspired by simple, southern, outdoor living. Incentive items of value are incorporated so that a consumer or retailer could use outside of the display. Evan Williams showcased these displays in their primary markets: Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee and Virginia.