GATOR BITE is a Louisiana artisanal blend of Bayou Rum, infused with either Satsuma oranges or black coffee. The success of Bayou’s Satsuma flavored Rum inspired Stoli Group to launch an entirely new tone and identity in the rebranding of the flavor, including a new coffee flavored Rum in the launch of the now Gatorbite Rum.
We were tasked with designing a ping pong gift set embodying the world of Gatorbite. Assets were limited, since the brand launch was in the works, but we did have a phenomenal key visual that we were able to run with!
With the rebrand fresh off the press, the key visuals below became our inspiration and blueprint for the development of the packaging.
We expanded the key visual narrative throughout the packaging, with vintage flair, and choppy color blocking. We highlighted the orange in Satsuma by pulling in the navy into the inner packaging, and pulled in the green for the brown in the coffee flavor. We included 2 cocktails recipes, and a how-to-ping-pong section onto the back panel. The left panel highlights the brand story and the right panel highlights the key visual that inspired it all! The end result is a vibrant, nostalgic gift set, making it the perfect gift to pick up for everyone to enjoy at a get together.