JEN GUZMÁN
CREATIVE DIRECTOR
THE ASSIGNMENT
To create a new holiday gift set for Stoli that will have impactful shelf presence while maintaining easy restock-ability. Open to new overall dimensions, themes and copy. Keep in mind a “universal” holiday scene. Must contain one 750 ml base bottle and two stemless martini glasses
RIBBON:
Loosen up that cute little bow tie that’s on your gift and open up the box.
The package design opens up by lifting the ribbon lid from the top. As you lift up the lid you reveal all the contents.
SWEATER:
Ugly sweater parties abound during holiday season. What better way to show up to the party than with a Stoli Ugly Holiday Sweater gift box?
The package design opens up by lifting up the white beard and unbuttoning the sweater, to reveal the Stoli bottle and two custom martini glasses encased in an acrylic box. There are four panels of real estate for copy content – headline, list of items, logo lockup, holiday recipes, and the like.
HOME IS WHERE THE STOLI IS:
Inspired by the idea of coming home for the holidays, this package design uses the visual device of a window overlooking a snowy scene, and the structural logic of a bar armoire, to hold the bottle and the glasses.
Once you open the window doors, you can pull out a drawer with the product and gifts.For purposes of carrying around, there is a gold ribbon threaded from the bottom through the ledges to the top of the box.
IT’S WHAT’S INSIDE THAT COUNTS:
Breaking away from the traditional box and feeling the need to maximize shelf inventory the gifting tube seemed like a sleek and premium way to deliver and present this holiday magic.
A cost effective shipping tube with a molded top that mimics the cap of the bottle houses our product. The glasses will fit in a plastic blister pack on top of the bottle and two coasters will be inside the cap printed with some of our famous holiday drink recommendations.
GIFT BOX:
Shopping for holiday gifts for your friends and family can be a joyous and exciting occasion. But the best part may be the act of unwrapping of those gifts together. We bring that concept to our consumers with the Stoli Gift Box.
The box works like unwrapping a gift box. It opens up by removing the ribbon belly band that’s around the box. There are two panels of torn wrapping paper on each side of front panel and when they are lifted, they reveal the bottle and the martini glasses. We made it even easier to give as a gift. Just fill out the “TO & FROM” sticker and well take care of the rest.
SNOW GLOBE:
The Stoli bottle and two martini glasses are embedded in the snow in a beautiful Rockwell’esque wintery backdrop. With this snow globe inspired gift pack the holidays are only a shake & pour away.
The package design has a bubble vacform in the center of the front panel with printed with a snow pattern to achieve the look of a snow globe. There will be an insert card behind the bottle and martini glasses to show a beautiful wintery scene.The package opens up by pulling the two flaps off small dot magnets and removing the vacform.