THE CONCEPTS

TAKE MORE BREAKS.

This key visual makes the ordinary magical. This familiar office setting blurs the line between real and fantasy. Elements of the screensaver breakthrough into reality. The short and direct and headline invites the audience to try Stoli anytime, whether it be in paradise or on a break.

IMPORTING IMAGINATION SINCE 1938.

The vintage vibe of this postcard-like visual ties the knot with Stoli’s legacy since 1938. A grouping of the Stoli family is boldly highlighted on the left side. The cute snowman made of sand on the right is unexpected snd memorable.

GO AHEAD, ROCK THE BOAT.

This key visual lets you know that rocking the boat can lead to reward. The S.O.S. written in the sand lets you know that our leading model is stranded, but it’s not that bad when you’re stranded with a bunch of creates containing Stoli bottles. A premium Stoli bottle sits prominently on the left side.

THIS IS HOW WE DO HAPPY HOURS.

This visual portrays the ideal way to enjoy Stoli during happy hours, in paradise. The shells around the Premium Stoli bottle, acting like a sun dial, emphasizes that anytime is the right time to enjoy Stoli.

THE VODKA THAT MIXES WELL, BUT NEVER BLENDS IN.

This headline provided by the client challenged our team to comp up a clear visual using Samantha Hoopes as the lead model.

COMMEMORATIVE MERCH

ADD SOME STOLI TO YOUIR SIZZLE.

Custom illustration on the front side of this tank top for the official Sports Illustrated Swimsuit Issue.

THE RESULT

IT’S WHAT’S ON THE INSIDE THAT MATTERS.

The client opted to make a bigger statement, opting to not use a model and instead the iconic, “Stoli Red” key visual with a headline commenting on the current time.