JEN GUZMÁN
CREATIVE DIRECTOR
THE MISSION
Provide concepts of a media kit that announces the arrival of a new brand from the Harpoon family. 4 new UFO flavors. Agency was allowed to keep an even number of product. The agency also likes the dimensions and the art of the cans. We feel strongly that some concepts go better with cans but can be switched to bottles if need be. Need to include a plus up premium item within kit.
Stay within a $35-50 range through materials, special inks, structures and unusual reveals/windows.
THE CONCEPTS
SPACE BRANDED BRIEFCASE
A unique and inexpensive flute cardboard briefcase style box with handle. Space scene art on the outside, Once opened, the box flap acts as a door to a UFO craft. The UFO cockpit and controls are revealed, displaying the UFO bottles.The screen on the door’s floor reads: “A New Beer Has Landed.”
Same structure but different design look. This simple space line art gives off a playful yet crafty vibeand really lets our bottle and flavor art pop off the box.
A final concept for this package shows a lone astronaut floating through space. The inside reveals the tag line as well as some mysterious asteroids.
UFO ADVENTURE
This concept contains a reusable galvanized beer bucket. The packaging promotes the arrival of the new beer and makes it easy to get outside and enjoy the new refreshing flavors of UFO.
Come into our orbit and start and adventure with this unique case that mimics a generic tent and promotes outdoor activity andadventure with the new flavors. The bottles are playfully poking through or can be completely enclosed. It would be more material and a longer dimensions but easily customizable.
Another tent design, that nods to the bold flavors of the new UFO fruit artwork from the bottle and can labels. The colors from the fruit are carried over into the flag pennants along the sides. This box makes for great billboard like panels to splash bold graphics and product info if it is needed. A lot of real estate to work with.
An interesting craft board box with a nylon strap. Once the perforated mark or seal is broken the box can be pulled apart. Each flavor comes in its own vehicle and custom graphics. We can really play up the uniqueness of each flavor and add romance copy if we choose.
Alternate version with craft belly band.
UFO LUNAR
This packaging concept features a cylinder shape that holds 4 bottles upright. The box includes a UFO close top, and a silhouette of a man holding a UFO beer bottle, getting sucked into the tractor beam!
Another cylinder shape, with different art that includes a constellation pattern on the surface of the package, the ring of Saturn, the tag line and logos coated in glow in the dark ink.
Extremely unassuming, this concept is intended to hold 4 UFO cans. Spot UV glow in the dark ink on matte black with minimalbranding shrouds this box in mystery. Once the lid is removed, a bold landscape and headline is revealed.
Four cans are presented in a translucent cube, appearing to hover underneath a UFO. Artwork is printed on all sides of the first surface to frame the cans and allow for a tray underneath that will hold our premium item.